Case Study: Athora Italia broadens reach through new life insurance distribution partnerships
Athora Italia, a life insurance company of the Athora Group, is expanding its distribution network in the country to bring innovative insurance solutions to new customers.
Athora Italia offers a comprehensive range of insurance solutions to meet clients’ needs for insurance-based savings, retirement planning and protection.
Reaching new customers through additional distribution channels will provide more families with financial security, stability and reassurance - enabling them to plan for the future with greater confidence. This comes at a time when many Italians are looking towards life insurance policies to supplement public pensions and help them to protect against unexpected expenses.¹
Facile.it
Athora Italia has launched two new products on Facile.it, the leading comparison site for insurance, financial products, and major household expenses in Italy.
Athora’s Rendimento+ Linea 5 and Smart were among the highest yielding products in the Italian market in 2024.² In addition to strong performance, the products offer several attractive features: there are no entry fees, the capital is fully guaranteed, and they include free death benefit coverage.
Athora Italia’s first digital offering complements its traditional channels - including bank branches, financial advisors, private bankers, agencies, and brokers - and enables it to reach a broader and more diverse audience.
Banca del Fucino
Athora Italia and Banca del Fucino, one of Italy’s oldest private banks, have entered into a partnership for the distribution of a range of Athora’s life insurance products.
Athora Italia and Banca del Fucino, one of Italy’s oldest private banks, have entered into a partnership for the distribution of a range of Athora’s life insurance products.
Athora Italia’s insurance offerings will be marketed through Banca del Fucino’s distribution network across Italy, further expanding Athora’s presence in the life bancassurance sector. The partnership also strengthens Banca del Fucino’s wealth management offering by integrating insurance products.
Banca di Credito Popolare
A new partnership with Banca di Credito Popolare, an historic cooperative bank in Southern Italy will enable Athora Italia’s insurance solutions to be marketed through the bank’s network, which includes 56 branches in Campania and Lazio.
The collaboration supports Athora Italia’s positioning as a key life insurance partner for regional banks and provides Banca di Credito Popolare’s clients with access to Athora’s range of insurance products for their financial planning needs.
"Entering the digital distribution market and launching new bank partnerships are important steps in Athora Italia’s growth and transformation journey, and further solidify our position as a life insurance specialist.
Most importantly, they make’s Athora’s innovative, secure and accessible insurance solutions available to new customers, meeting their needs for protection, retirement planning, savings, and investment."
Jozef Bala, CEO of Athora Italia
1https://www.athora.it/news-e-media/comunicati-stampa/osservatorio-look-to-the-future-gli-italiani-cercano-protezione-dalle-spese-impreviste/
2 Athora Rendimento+ Linea 5 Facile.it and Athora Rendimento+ Smart Facile.it are available both online via the Facile.it website and in person through the exclusive physical network of Facile.it Stores and Partners. Both products are linked to the “Athora Risparmio Protetto” Separate Account, which recorded a gross return of 4.53% between October 2023 and November 2024, ranking among the most competitive in the market.